Waffold

I kinda liked Burger Tap (even though it only lasted like 4 sunrises), the rectangular buttered and toasted buns and meat door mats were pretty tasty but everything else were just too gimmicky... Which brings me to their new "concept". Well, it's new to Atlanta but this concept has been around for a good bit in California at a small chain called Bruxie. Why does this city always get knockoffs from other cities and pretend that it's new... You know why, I ain't going there. Let's just focus on this new Belgian waffle sandwich joint in which the words "Belgian waffle" is already suspect to me.

If you put both menus next to each other and do a side by side comparison... It's almost like a carbon copy with Silly Putty and the Sunday comics. Basically, Waffold's menu is not far off. They just picked off most of the popular items on Bruxie's menu and stuck it on there's... It's almost frightening. If David Chang owned Bruxie he would have a shit fit all over the intertubes (since Momofuku is one of the most copied idea) and Waffold would be folded in half and fucked hard with a little maple syrup as lube. 

This place is just a gimmick, plain and simple. But are all gimmicks bad? Not necessarily if they can pull it off with some kick ass flavors and execution. Let's a take a quick bite...

Gaucho Chicken, grilled chicken breast, jack cheese, grilled tomato, red onion, chimichurri mayo and Waffold fries. There was a Cajun Fried Chicken but after looking at the condiments and toppings that thing woulda been just a shitshow to eat. So, I went with a rather simpler version of cheekan and waffles. The properly defrosted chicken breast was cooked well, tender and juicy (I couldn't believe it). The waffle eating vehicle was as expected, boring and not at a "Belgian" waffle by any means. A real Belgian waffle or Liege waffle is denser, sweeter and caramelized around the edges... Waffold's is like a glorified Eggo, not that there's anything wrong with that. The chimichurri mayo was pretty much jizz in a bag, if they actually used a real chimichurri this waffold woulda been actually decent with nice flavors.

The Waffold fries served in a cut up brown lunch bag is overpriced for what it was but the seasoning they used on top was pretty good.

Nutella & Banana, nutella, sliced bananas, whipped cream. Well, as you can see. It's a waffle stuffed with the said ingredients. Tasted like how it looked. Passable.

As any person with half a brain can guess... This concept is a novelty at best. Copying the menu and website layout of an established chain from another state is usually the kiss of death for most restos. The place was dead when I was there but I did have a nice little quick chat with one of the owners whom was very nice, I really had no choice in avoiding him. I learn a bit from him but I like to be left alone when I'm eating. My best guess is that once everyone has tried the menu once or twice, the gimmick will wear off faster than "Air Baked Fries"... Anyone remember that epic piece of inedible shit that hit the culinary scene years back?

Fair Rating.

1409 N Highland Ave NE
Suite D
Atlanta, GA 30306
http://waffold.com/